SEO Keywords - Whats that?
The obvious, go to any search engine (Eg, Google), what will you type in the input box will be your search keywords. It is words or phrases that are searchable to suit your needs, represent the information, things that you are looking for.
Why SEO Keywords Important?
- Drive more traffic to your web sites.
- Cost saving compare to others marketing method: TVs, Magazines, Email-marketing, Banners etc.
Humanistic: What do you do to get part time job? I put 3 things in front of you: newspaper, friends, and internet browser. Honestly, you will ask your friends. Buts, will you get your answer? Without any hesitate, the further actions for you is opened the internet browser, go to www.google.com and throw the phases "part time jobs" in the input box. So, to search with good keywords and to be searched by famous keywords is very important.
Let us check how to get keywords to represent you?
There are 6 steps to get beneficial keywords for your web page.
- Start with a good list of seed keywords.
Seed keywords = money-making keywords. Before start web or e-commerce project, list down at least 20 seed keywords based on your main ideas and concepts. Seed keywords may collect from magazines, articles, advertisement, competitor etc. Always "Put yourself into your customer's shoes for keywords seeking process". Example, you are selling shopping cart software, so, if you are seeking for shopping cart software, what keywords will you used? Shopping cart, e-commerce software, online stores solutions, b2c web applications, etc. Now, i would like to tell you the most efficient ways: spy for competitor keywords. How? First, you need to know about your competitors.
How to spy for your competitors keywords? Follow below steps:
- Go to your competitor's web page.
- Right click on the web page.
- View Source.
- Search for Meta tags name="keywords".
- And now, you get the keywords list.
- Find related keywords.
- Map out your web content structure.
- Find long tail keywords.
- Create your detailed content plan.
- Monitoring.
Related keywords = words that are often used in a particular subject area. Example, related keywords for 'Shopping Cart' would include 'online store', 'ecommerce'; You may get your related keywords idea here - http://www.webster-dictionary.org.
Find as many related concepts as possible. We are not looking for the first right answer, but for many right answers. Remembers, always look for niche opportunities. You may end out with hundreds of related keywords. Do not panic with such many keywords, what to do is just one by one test their popularity. How? What tools? Please do continue first.
Use the keywords to map out the content of your site. Try to group them into themes. Means you are now in grouping process.
Those themes should reflect your products/services and are targeted to specific target markets.
For example:
Theme 1: 'Shopping Cart Solution' - all about solutions, modules, flows, and etc.
Theme 2: 'E-Commerce Directories' - list all shopping cart for demo, your customers, partnership, and etc.
Long tail keywords = extension for primary keyword. Example, long tail keywords for 'Shopping Cart' would include 'Shopping Cart Solutions' , 'Shopping Cart Application', 'Free Shopping Cart', 'Shopping Cart Listing', and etc. Keywords you've grouped into themes are the starting point for digging into the long tail. Monitoring daily search counts to get an idea of the relevant importance of each term.
Important note: Users are likely to apply this search format '< Item/event/service > < location >'
Here is a reference formula to create content ideas : "Content Title = Hot issue + Popular keyword", For example: If current hot topic is "work at home", so you may use "online jobs work from home", "work from home with high pay", "work from home business", "setup your shopping cart and work from home", and etc.
Do not be afraid of highly competitive terms. Even no immediate chance of ranking well but will be foundations for the future.
It is an ongoing process on monitor your performance, make adjustments and etc to rank well with those keywords.
Any Keywords Tools?
Tips.
- We may separate landing page to target the certain valued keywords.